Try This Brainstorming Exercise to Come Up with Better Business Ideas

No concept is a nasty concept, enterprise coach Christy Wright says. In the event you’re struggling to know whether or not your concepts can develop right into a profitable enterprise enterprise, do this train:

On a clean piece of paper, draw a grid with six columns. Atop the columns, fill in six S’s: story, abilities, strengths, state of affairs, social and answer. In rows to the left of your columns, checklist your concepts. This isn’t the time to be choosy; checklist as many as you possibly can consider. In the event you’re struggling, use the classes as a information.

As soon as all your concepts are down on paper, start working throughout the columns and place a examine mark subsequent to every concept that matches inside the parameters. If an concept solely checks one of many six S’s, it’s most likely not your greatest transfer. Proceed this course of till you slender it right down to about 5 concepts which have probably the most examine marks. These are those price exploring.

In her “Enterprise Concept Boot Camp” seminar, Wright walks attendees by this course of, providing suggestions after which working the very best concepts by a viability check to find out how they’ll carry out out there. Listed below are six of her greatest ideas. 

1. Story

That is your background, the small print and the targets of your life that drew you to this concept within the first place. Brainstorm as many concepts out of your background as you possibly can. For instance, in case your grandmother handed down the very best gingerbread cookie recipe and also you’re contemplating opening a bakery, then you definitely is likely to be onto one thing.

2. Abilities

That is fairly easy. What certifications or credentials do you will have? What’s your training background? In the event you didn’t end highschool or attend faculty, don’t fear. Beginning a aspect gig doesn’t require an MBA. We’re seeking to deliver what you have already got to {the marketplace}.

3. Strengths

Possibly you’re a pure painter or have a watch for inside design. In the event you’re struggling to determine your strengths, ask your partner or a detailed buddy. Generally we’re too arduous on ourselves and miss out on the issues that we’re naturally good at.

4. State of affairs

This won’t at all times have a solution, but it surely might. Possibly a neighborhood bakery is shutting down, and also you’re capable of purchase all of their tools and provides at wholesale value. Or possibly your youngest little one has simply moved off to school and it’s merely the proper time in your life to discover a enterprise alternative.

5. Social

This class is on your hobbies. What do you take pleasure in doing in your free time? What would you proceed doing even should you have been by no means paid to do it? Be beneficiant together with your solutions right here. Once more, not each interest holds promise for a aspect gig, but it surely’s vital to discover each alternative.

6. Answer

Convey your problem-solving abilities to this one. A number of the world’s most profitable firms began simply by arising with an answer to an on a regular basis drawback.

This text initially appeared within the Summer season 2019 challenge of SUCCESS journal and has been up to date. Photograph by StratfordProductions/Shutterstock

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