Mixing Marriage and Business with Tiff’s Treats Co-Founder Tiffany Chen

From her beginnings as a university scholar courting her boyfriend (now co-founder of a cookie empire), Tiffany Chen of Tiff’s Treats has many precious nuggets from her journey to share, whether or not or not you have got a candy tooth. 

On this week’s episode of Within the Particulars we dig into Chen’s adjustment from baker to enterprise proprietor, the connections that have been instrumental to her success and tips on how to transfer previous failure and establish your higher objective. 

From baker to enterprise proprietor

When Chen was 19, she baked her boyfriend cookies as an apology for standing him up one night time. This gesture sparked her boyfriend’s concept that they need to create a enterprise to ship fresh-from-the-oven cookies.

Whereas her advertising main boyfriend possessed an entrepreneurial drive, Chen was working her method by faculty and by no means anticipated that her path would lead her to founding an organization. However I’ve typically heard it stated that life is a query and the way you reply is the reply—so Chen reframed her journey accordingly.

As the corporate grew extra profitable and took on its first exterior funding in 2008, Chen realized she needed to take the proverbial oven mitts off. She couldn’t assist develop the corporate if she solely stayed within the kitchen.

She and her co-founder requested themselves what they spent probably the most time on and what they didn’t love doing, and so they determined to off-load their hiring processes and get assist with the general human assets operate. Subsequent, they obtained somebody to deal with accounts payable and receivable as they weren’t consultants at accounting, nor was their work there serving to transfer the enterprise ahead.

Chen initially puzzled that, if baking was her worth and he or she deserted it, how was she going so as to add worth to the enterprise? She later discovered that by setting apart the issues that didn’t give her vitality to individuals who truly loved them, she was in a position to step additional into her genius zone. When she handed over sure duties and watched these folks do it 100x higher than she felt she might, it was useful each for her enterprise and serving to her put money into others.

How connections can produce a butterfly impact

In Tiff’s Treats first few years of operations, they opened a satellite tv for pc location—a walk-up on a busy strip that didn’t supply supply. The model wasn’t established sufficient for an offshoot and the placement failed. Tiff’s Treats was additionally on a month-to-month lease with their major kitchen and was kicked out of their spot. In the event that they have been unable to search out one other area to bake and ship from, they confronted going out of enterprise completely.

Nevertheless, the owner of the failed satellite tv for pc location had a superb buddy in actual property that labored with them to discover a new area. Moreover, the husband of the girl that had been engaged on their books had a enterprise companion who later turned Tiff’s Treats’ first investor and helped them open a number of areas.

Stress forces you to suppose exterior of the field and transcend your consolation zone so as to get thinking about issues in a different way. Plenty of instances we get caught in failure, however we’ve to recollect it isn’t the top of the highway. Leon, Chen’s companion and husband, believes that there is no such thing as a selection however to succeed. It’s important to resolve the issue or exit of enterprise, so it forces you to give you artistic options. 

Overthinking is harmful—and why opposites do entice

Whereas Chen and Leon are aligned on life’s larger issues, they each deliver totally different ability units, pursuits and character profiles to the desk. This helps them to develop each individually and collectively, when it comes to enterprise and life. For instance, Tiff’s Treats was introduced with a partnership alternative. Leon was solely current for the preliminary thought. Chen was there for all the assembly, and after churning by the main points thought they need to pause on the concept. When she advised Leon, he replied it was too late—he had already texted the opposite enterprise proprietor and conveyed his pleasure, so Tiff’s Treats made it occur.

Chen stated there was a superb likelihood that if they’d merely paused, the chance would by no means have surfaced once more. And whereas it’s necessary to be considerate, typically you simply have to responsibly go and belief your self to make that call.

What’s your objective?

Alongside the best way, Tiff’s Treats realized they weren’t simply promoting a handy solution to get fresh-from-the-oven cookies. They have been offering a connection level for folks, in what Chen refers to as “heat cookie moments.” Her enterprise enabled individuals who couldn’t bodily be collectively to nonetheless present up for his or her family members and talk that they cared for them and have been desirous about them. What higher solution to say “I like you” than with heat cookies?

Jill McDonnell

Jill McDonnell is a Chicago-based content material author and communications skilled. She has a bachelor’s diploma in journal journalism from the College of Missouri-Columbia and a grasp’s diploma in public relations and promoting from DePaul College. She is presently at work on a psychological thriller novel.

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