Should you’ve by no means closed a six or seven-figure deal earlier than, take a second and picture what it will really feel like. What could be the ideas working by means of your head? Who could be the primary particular person you’d inform? How would you have a good time? And what would it not really feel like if that had been simply your common Tuesday?
Now, maintaining with that imaginative and prescient, what do you assume it took so that you can shut that deal?
A protracted, detailed, completely designed gross sales web page?
A gross sales video or (worse) a sequence of gross sales movies?
Tons of free content material and lead magnets to showcase your value?
How shocked would you be to seek out out that you just don’t want any of it?
There are such a lot of misconceptions about what it really takes to shut a six or seven-figure deal.
Whereas these ways will aid you construct your private model on-line and develop your e-mail record, these aren’t the issues that can shut six and seven-figure offers. Closing these sorts of contracts comes down to 2 issues: connection and worth.
It’s electrical
Connecting with the best individuals makes all the distinction. And the way you join with them will take you even additional. Markets are altering quickly and with a purpose to appeal to the best shoppers, it’s necessary that you just’re speaking in a means that pulls them in. Ways and techniques are shortly turning into outdated. What labored two years in the past will not be essentially the identical factor that can work at this time. Nevertheless, the one factor that can all the time work, it doesn’t matter what occurs available in the market, is the facility of real connection.
Whenever you prioritize constructing a relationship and speaking in a value-focused method first, your prospect will really feel how a lot you care. This enables them to naturally put their guard down to allow them to be open to what it’s a must to say. Which is ideal to prime your prospect for the two-sentence messaging technique.
“We’re wired for connection. However the secret’s that, in any given second of it, it must be actual.” – Brené Brown
Sentence one
When beginning a dialog with a possible prospect or lead, deal with them. Introduce your self after which begin the dialog speaking about one thing memorable. This might be a weblog submit, an article, a current submit they made, or an achievement the particular person you wish to interact with is celebrating. This exhibits your prospect that you just’re genuinely eager about who they’re, that you just’re taking note of what’s occurring of their world, and that you just’re open to a extra intimate dialog as an alternative of staying floor degree with it.
For instance, let’s say you needed to make a cope with Cindy, a luxurious cosmetics model proprietor. Cindy was simply featured in Attract, being praised for the work she’s doing for girls’s psychological well being as an extension of her cosmetics firm. This dialog may look one thing like:
“Hello, Cindy. My identify is Hannah. I learn your characteristic in Attract final week, and I needed to thanks for the work you’re doing. I misplaced somebody near me on account of psychological well being points, and work like yours might have saved their life.”
To be clear, solely say issues which are true. And if you discover one thing to touch upon whereas making a degree of connection, you’re going to stand out and be memorable. This makes all the distinction within the dialog that follows.
Whenever you begin with opening the door to intimacy and vulnerability, then the opposite particular person is extra prone to observe go well with.
Now you’re prepared for sentence two!
Sentence two
Now that you just’re engaged in a dialog the place the opposite particular person is open and receptive to you, reward their belief by giving. The knee-jerk response is usually to begin to promote. As a substitute of asking for the sale, hearken to what they share with you. As soon as you discover the place they’re experiencing issues, provide worth—particular worth to their state of affairs.
When you may establish their issues and caught factors, you’ve grabbed their consideration. What this does psychologically to your prospect is alert them to the truth that you perceive them, you may see the complexity of their state of affairs, and you’ll assist them navigate their downside efficiently.
This provides you the facility to supply a lot worth that the prospect deeply connects with you and desires to work with you no matter how a lot you cost. When completed proper, with the viewers in your particular market, greater than 80% of the time these shoppers will immediately ask you to work with them.
At this level, you have got the chance to place your provide in a means that’s excessive worth, high-end, and naturally, extremely transformational. That’s what six and seven-figure shoppers pay for.
